The landscape of nonprofit fundraising is ever-evolving and changing, and staying informed and adapting to changing trends is the key to success. As nonprofits strive to make a meaningful impact and drive positive change, understanding basic industry statistics can pave the way for more effective fundraising strategies.

In this blog post, we dive into a few fundraising statistics, pinpointing the crucial metrics that every nonprofit should be mindful of. Whether you're a seasoned philanthropist or a budding nonprofit enthusiast, these insights are designed to provide valuable perspectives and guide your organization toward greater fundraising success. Let's explore the top four fundraising statistics that are shaping the future of philanthropy and influencing the strategies of nonprofits worldwide.

• 30% of annual giving occurs in December: December is one of the largest fundraising times throughout the year, and not leveraging the high volume of donations during this time would prove to impact the success of your organization.

• 51% of high-wealth donors ($200k+) prefer to give online: Pivoting your fundraising efforts in today's age to a more digital approach is vital to the success of your fundraising efforts. Check out “Top 5 Ways To Fundraise For Nonprofits” to learn more about how to leverage online giving platforms.

• Only 20% of people who click on a donate button make a donation. In other words, even after you’ve convinced someone to navigate to the donation page, 80% of them will not give you any money! (Source: The Charity CFO August August 8, 2022)

• 97% of donors want flexibility in where and how they give to causes they care about through corporate giving programs.: Giving your donors options when it comes to donating to your organization is what is going to set your organization apart. 

Leveraging platforms like Mueshi ( a platform leading the charge in the nonprofit fundraising industry, is revolutionizing how nonprofits fundraise by partnering brands and businesses with charitable causes and nonprofit organizations for product-based fundraising.) is a great way to give your donors options when it comes to fundraising for your organization.

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