In the ever-evolving landscape of nonprofit fundraising, understanding the contributions of Millennials and Gen Zs is crucial. Contrary to common perceptions, younger generations are actively engaged in philanthropy, reshaping the future of nonprofit funding. In this blog post, we'll delve into statistics that highlight the impact Millennials and Gen Zs are making on the nonprofit fundraising world and explore strategies for organizations to engage effectively with these generations.

Table of Contents:

1. Millennials' Impact On Nonprofits

2. Gen Z’s Stats Impact On Nonprofits

3. Incorporating The Next Generation In Your Fundraising Campaign

4. Connect With Us

Millennials Impact On Nonprofits:

Here are a few facts on how Millennials have impacted nonprofit fundraising:

• 84% of Millennials donated to charities in 2021.

• Millennials are not just observers; they actively contribute to the causes they believe in. This high donation rate underscores their commitment to making a positive impact.

• The average gift size for Millennials is $481.

• Despite the perception that Millennials give smaller amounts, the average gift size is significant. This dispels myths about their generosity and emphasizes the cumulative impact of their donations.

• Millennials make up 5 to 10% of donors for a charity.

• Though their percentage might seem modest, it's vital for nonprofits to recognize the influence Millennials have, especially considering their potential for long-term engagement.

• Millennials prefer to donate online.

• Embracing digital platforms is essential for nonprofit success. Online accessibility aligns with Millennials' preferences and opens avenues for efficient and convenient giving.

• 40% of recurring millennial donors donate online through monthly deductions to their credit/debit cards.

• Predictable, consistent support is valuable for nonprofits. Encouraging recurring donations through online platforms establishes stability and sustainability.

• 55% of millennials attend fundraising events.

• Actively participating in events showcases Millennials' desire for hands-on involvement. Nonprofits can leverage this by creating engaging and interactive fundraising activities.

• 46% of them have been found donating to crowdfunding campaigns.

• Crowdfunding appeals to Millennials due to its grassroots nature. Nonprofits can harness this trend by creating compelling and shareable campaigns. (Source: DonorBox Blog, December 5, 2023)

Gen Z’s Impact On Nonprofits:

Here are a few facts on how Gen Z will affect nonprofit fundraising:

• Gen Z will represent 82 million people in the US by 2026.

• With their sheer numbers, Gen Z is a demographic nonprofit can't afford to overlook. Their potential impact is enormous, both in numbers and passion for social causes.

• Gen Zs deeply care about full equality.

• Advocacy for social justice is a driving force for Gen Z. Nonprofits aligned with equality issues have a greater chance of capturing their attention and support.

• Gen Zs are moved by an organization’s narrative.

• Storytelling becomes a powerful tool. Nonprofits should emphasize impactful narratives to connect with Gen Z's desire for authenticity and meaningful engagement.

• Cross-sector collaboration is a must to draw this generation’s attention.

• Gen Zs seek holistic solutions. Nonprofits collaborating with diverse sectors can create comprehensive strategies that resonate with Gen Z's multifaceted worldview. (Source: DonorBox Blog, December 5, 2023)

Incorporating The Next Generation In Your Fundraising Campaign:

As nonprofits are looking to incorporate social media and digital marketing into their campaigns, it’s vital that they incorporate the next generation in their fundraising strategies. Consider partnering with Mueshi - a platform leading the charge in the nonprofit fundraising industry, revolutionizing how nonprofits fundraise by partnering brands and businesses with charitable causes for product based fundraising. Business and brands nationwide now have the opportunity to sell their items in support of nonprofit organizations nationwide.

Connect With Us:

Visit our website to learn more about how you can take your fundraising efforts to the next level. Be sure to connect with us on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to stay updated on our campaigns and initiatives.